Creating The Perfect Cargo Bike | How This Business Is Redefining Bicycle Manufacturing

In this episode, we sit down with Jared Madsen, the owner of MADSEN Cycles. With over 14 years in business, Jared and his family started MADSEN Cycles with the idea that a bicycle can do more – and they haven’t looked back since.

MADSEN Cycles works to bring customers the most beautiful and well-made cargo bikes on the market. Through years of trial and error, Jared and his wife were able to come up with productive solutions to an array of business problems. Suitable for couriers and families alike, MADSEN is putting a unique twist on bicycle design that can’t be ignored…

In this conversation, we discuss:

• The target market audience for cargo bikes.
• What MADSEN Cycles’ bikes are primarily used for.
• How Jared was able to overcome business challenges over the years.
• The benefits of selling directly to customers, and the importance of building thoughtful relationships.

To learn more about MADSEN Cycles, you can find their website here!

Episode also available on Apple Podcasts: https://apple.co/3sIAAyd